ShieldVoC is a community of users that mutually support each other by reacting to tweets about bad customer experiences and engaging with other users through comments, retweets or likes. Shield identifies and retweets such tweets so they are visible to the community. Our mission is to amplify the Voice of the Customer through the ShieldVoC community. We can all relate to this as we sometimes pay for services and end up not getting the service we paid for. Reaching out to customer support often turns out to be a nightmare and customers either never get a reply or end up spending hours on the phone or being tossed around without having their problems resolved. As social media is increasingly becoming a key customer support channel, Shield aims to leverage network effect to get us the attention we deserve to have our issues promptly resolved.