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Digital Analytics Association

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The DAA is a not-for-profit, volunteer-powered association whose mission is to advancing the use of data to understand and improve the digital world through professional development and community. Its vision a better digital world through data. The DAA was founded as the Web Analytics Association in 2004. The organization has 5,000 members around the world, representing a broad spectrum of expertise.For more information about the DAA, or to become a member, visit the DAA website at
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