A digital transformation expert for 15+ years. Has been there with the reds & blues of the world to design call centres, contact centres, multi-channel & omnichannel customer hubs, customer relationships & experiences since the last 5 years. International speaker and a big advocate of Artificial Intelligence to humanize Customer eXperiences for major global brands across Retail & Telco sector. A firm believer of WOMM (Word Of Mouth Marketing) spread using incredible customer experiences. Founder of CXONCLOUD, an all-in-one app for small business to manage their omnichannel leads, appointment management, ratings, reviews, recommendations, loyalty, rewards, customer advocacy, personalized marketing automation & so much more in simple clicks. A realistic visionary to transform people, process, business, applications, data, integrations, technology & security from the as-is to the target operating model with customer as the epi-centre of any solution design.