CX & Design Director
A trip from commodity improvement to emotionally engaged experiences
Mobility is perceived as a commodity in a daily basis, essentially forgettable, whereas it could also be highly emotional. Who has never been late because of a transport incident? or moved by the arrival or departure of someone in a train station?
In this presentation weâ€™ll have an operational vision of how we are trying to continuously improve our CX to ensure a trustful commodity and an emotionally engaged service.