Director of Customer Experience and Design, e.Voyageurs SNCF
David Ruiz is Director of Customer Experience and Design at e.Voyageurs SNCF tasked for leading the conception of meaningful customer experiences and designing innovative services for e-commerce and mobility. SNCF is a world leader in public transportation and, since 2018, its subsidiary e.Voyageurs SNCF houses the full range of its customer-oriented digital capabilities: OUI.sncf the French leading e-commerce player, the SNCF Assistant as a Mobility As A Service proposal and Rail Europe which is a worldwide distributor of European rail products. In 2018 e.Voyageurs sold 110 million train tickets. Prior to SNCF, David was CX and Design Director at Orange Bank, a neobank successfully launched by the giant telco operator Orange. Optimistic, passionate and challenging, David strives to make business, strategic and technical stakeholders aware of the benefits of an early adoption of a human-centric design approach within the innovative chain and the customer experience definition.