As Head of Marketing for data collection experts SmartSurvey, Neil Stone, offers some thoughts and guidance around this issue, while looking at the potential impact of the Privacy Shield’s invalidatio ...

With nearly two-thirds of respondents stating that personal experience has a major influence on their decisions about which brands they choose to do business with, the ability to provide a quality cus ...

Considering that 79% of customers are more likely to make another purchase from a company that provides them with a good experience, it’s makes sound business sense to provide your own customers with ...

Marketers spend their careers chasing metrics. We are obsessed with our dashboards and constantly check the performance of our campaigns. But have you ever pondered on the thought that you may be meas ...

What’s the point in spending a significant budget on generating traffic but having gaping holes in your conversion bucket with friction-heavy e-commerce experiences? Most businesses are in the same bo ...

It’s not just your poor reviews, and brochure concept sites that are pushing your customers away. A bad experience is also making your customers unfaithful. Statistics say that bad experience will onl ...

The Customer Experience World Games was an idea that was born in response to the Covd-19 lockdown. During the early part of lockdown, we had been speaking to several CX individuals who were feeling di ...

To read the full article including examples from Pomegrante please click here Pomegranate launches customer testing lab harnessing academic grade knowledge into the boutique agency space. “I have been ...

To read the full article including examples from Pomegrante please click here I can’t wait for anything anymore!  I get frustrated if my webpage doesn’t load in split seconds, I throw my toys if I see ...

To read the full article including examples from Pomegrante please click here Brand Realities - The Pomegranate Truth Your brand is your reputation. Good brands tell customers what they want. But how ...