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22 Jan 2020

Optimising Mobile Websites - UX Series

Designing websites to be mobile friendly is no longer optional. In 2017, Digital Trends reported that 5 billion people across the world have a mobile phone connection, and in 2018 52% of all website traffic came from mobile phones. However, many companies still don’t have an optimised mobile experience for their websites which could harm their overall success in attracting and retaining customers. 

In this blog, we’ll share 3 must-dos for creating a great mobile experience for your customers. 


Optimise Sizing and Design

When smartphones first came out, most website designers hadn’t even begun to think of mobile optimisation. Full web pages would be displayed, making the user have to zoom in and click on the parts they wanted to explore. 

Nowadays, this would be completely unacceptable. A properly optimised website should have the page resized into a mobile format, including resizing any text, images, logos and other pieces of content to fit the page perfectly to the screen.

Another important sizing feature at the buttons. Research has shown that there is an optimal size for buttons on smartphones, somewhere between 16-19mm.   

To find out if your website is mobile-friendly, you can take a test here. 


Optimise Speed

The speed at which a website loads is very important in determining whether the user will continue their session or abort it altogether. A study found that 47% of users expect a website to load in under 2 seconds or less, so making sure websites can meet that time is crucial.  
To improve website speed, you can try compressing/ resizing images, minifying your code or even implementing caching which will save some of the files of the website on the device locally so they don't have to be downloaded each time the users visit the website.

To test the loading speed of your website on mobile devices, click here.

Optimise Useability and Function

Steve Jobs famously said that it’s not only about how something looks, but also how it works. A website ultimately should be easy to navigate and quickly allow users to get the information they need. Usually, website visitors want to find product or service information, contact details and how they can purchase goods/ services from the company. 

The designer should make it easy to find relevant information and also offer opportunities to take action on the website, such as through click to call telephone numbers and any call to actions (ie pop-ups) which can guide the user. It should also be noted that any broken links should be fixed, to not interrupt the mobile experience.

In conclusion, to create great mobile optimised experiences, you need to optimise the design of the website, it’s speed and also it’s ease of use.

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