Captivate Connect provides organisations with an effective marketing, advertising and communication tool to successfully communicate information to any desired target market. Captivate Connect`s solution transforms the time previously under utilised on hold into an experience that callers actually enjoy. The advanced technology will allow companies to: • Inform consumers about current products, prices and/or promotions of company stock; • Maintain a constant flow of communication with their consumers; • Increase customer engagement by creating an exciting, new experience; and • Build brand awareness, reputation and consumer loyalty.