2020 Programme

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Using more solutions for customer program? Merge them or perish!

15 Sep 2020
Theatre 7 - Customer + User Experience

Loyalty programs are often managed in corporations using separate software for e-shops and brick-and-mortar stores. The duality causes problems with smooth campaign execution, complete 360-degree customer view, and information flow. The future of loyalty programs lies in one centralized back-end administration system for all platforms, including e-shops, stores, mobile apps, and kiosks. Merged solution allows for the abolition of vouchers, and discount codes, which are applied automatically based on the customer segment. 

3 key delegate takeaways:

  • The future lies in merging loyalty programs for an e-shop, brick-and-mortar store, and mobile app.
  • Decrease overhead costs and the possibility of human error by merging customer program solutions.
  • Increase CUX by abolishing vouchers and discount codes – apply rewards automatically based on customer segments.
Vladimir Stritesky, Business Development Manager - Cortex a.s.