The rise of the Passion Economy and its impact on CX
In the past, customers would have loyalty to a certain brand, but today with the plethora of options available, customers can easily move to a competitor who offers a better price or another perk. As a result, brands have to reinvent the idea of loyalty by uniting individuals to common interest. How can you turn your brand into a passion and convert your customers into superfans?
3 key delegate takeaways from session:
- How brands can thrive in the Passion Economy
- The role CX will play in the Passion Economy
- How to create a sense of belonging between your brand and your customers