2020 Programme

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Taking behavioural science from parlour games to intelligent design

10 Nov 2020
Keynote Theatre 1
Human decision making is a mess of conflicting biases and inconsistencies. It's easy to show how people fail basic tests of rational decisions but how do we take the insights of behavioural science and actually help people make better decisions? This seminar will challenge you to think not only of great user experiences but also of how people interact with you in unexpected ways.
Dr Peter Brooks, Chief Behavioural Scientist - Barclays