2020 Programme

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Forget marginal gains, learn how to increase sales conversions by 48%

10 Nov 2020
Theatre 18 - The Digial Customer

Disruptors are not only revolutionising their own industries, but they are setting the customer expectations for yours. With slick, highly personalised experiences becoming the norm, customers are increasingly unforgiving of generic interactions. So you can try to optimise an outdated experience with marginal gains… or you can make a step change to true customer centricity.

3 key delegate takeaways from session:

  • How to personalise the inbound call experience
  • How improving the customer experience has real commercial benefit
  • How Virgin Holidays increased their phone sale conversions by 48%
Oyin Bamgbose, Head of Sales - ResponseTap
Response Tap