Changing consumer behaviour and how to adapt your business to be truly customer centric
Martin will present the building blocks for customer centricity including how to meet the changing needs of customers, the need for an employee first business, social responsibility, a brand with purpose, customer engagement and the drivers for maximising customer lifetime value.
3 key delegate takeaways from session:
- The roadmap for building customer centricity
- How to prioritise the opportunities
- Case studies of leading brands who do it best