The C&UX Expo logo

27 & 28 MARCH 2019

ExCeL LONDON

Andrea Clatworthy: Speaking at the Customer and User Experience Expo

Andrea Clatworthy

Head of ABM  -  Fujitsu

ABM, everyone is talking about it

ABM is the most exciting thing to happen in marketing technique evolution recently, and, especially on 1:1, it''s hugely rewarding and arguably career enhancing for the marketer whilst bringing quantifiable business benefit.

Having run ABM programmes at Fujitsu for five years, which has been the unofficial training ground for the UK’s ABMers, Andrea Clatworthy’s perspective and insight is well worth hearing.

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